Infographic: Home Improvement Shoppers Use Online Video More Than TV

A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans.

Focusing on a subset of home improvement shoppers, the companies are releasing data from the research and exclusively sharing this infographic with VideoWatch. Home Depot, Lowe's, Walmart, Sears and other retailers may be interested in what it suggests about online video with this consumer niche.