As brands gear up for the holiday season, a survey by Facebook Preferred Marketing Developer Offerpop shows that 92 percent of marketers polled planned to spend a majority of their budget for that time on Facebook.
Additionally, 73 percent of the marketers polled by Offerpop pointed to Instagram, owned by Facebook, as the breakout social network of 2014.
Offerpop also put together a great infographic showcasing trends in Facebook and social marketing this holiday season. Look below to find out more.
Top image courtesy of Shutterstock.