If you need more evidence that folks absolutely love March Madness, consider this: One-third of the 15,000 consumers surveyed by Genesis Media said they would prefer to make public—for all to see—their entire online search histories than miss the college hoops tourney.
Given how the general population is rather sensitive about its Web privacy, that statistic jumps off the infographic below, prepared by the online ads company.
Here's another suprise—10 percent of respondents said Snapchat is where they'll engage with March Madness chatter. The mobile-social app has been a notable marketing player for less than two years, but that's quickly changing.
Check out the rest of Genesis Media's social media insights below.