INFOGRAPHIC: 54% of Facebook Users Visit Multiple Times Daily

Facebook’s active user count may be sliding, but its users visit far more frequently than those of other social networks, according to the latest research from GlobalWebIndex.

SmartphoneFBFacebook’s active user count may be sliding, but its users visit far more frequently than those of other social networks, according to the latest research from GlobalWebIndex.

GWI found that 54 percent of Facebook users visit the social network more than once per day, compared with 30 percent for Twitter, 28 percent for Instagram, 18 percent for Tumblr and 15 percent for Pinterest.

GWI said in an email to SocialTimes:

Significantly, there’s also a strong age effect at work here: The younger a Facebook user is, the more likely they are to be using the service more than once per day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in