Will Facebook’s plan to transform its Messenger application into a platform for businesses be successful? GlobalWebIndex believes the answer is yes.
GWI shared some statistics about how Facebook users gravitate toward messaging, saying in an email to SocialTimes:
Messaging a friend on a 1-to-1 basis is the second-most-popular behavior on the social network. Some 59 percent of active users are currently doing this, indicating just how much potential there is to migrate these individuals across to Messenger.
There’s good news for Facebook elsewhere, too. An impressive 56 percent of the service’s active users are visiting the site multiple times per day. That figure is considerably higher than the equivalent on any other social network, and suggests that a dedicated messaging interface that allows people to communicate away from the distractions of other Facebook features will find a ready and willing audience.
Readers: What are your thoughts on Facebook’s plans for Messenger?