Facebook bid type acronyms like CPM and CPC can seem a little unwieldy to novice marketers, but they are powerful once understood.
Nanigans, a Facebook Strategic Preferred Marketing Developer, is trying to demystify the terminology. The company recently released an infographic showing the differences between CPM (cost per 1,000 impressions), CPC (cost per click), oCPM (optimized CPM) and CPA (cost per action).
Want to learn more? Check out the infographic below.