Facebook advertising developer Nanigans is thinking global, examining three key metrics in 20 countries to highlight where opportunities lie for advertising on the social network.
Nanigans analyzed some 80 billion Facebook ad impressions managed by its Ad Engine platform during the third quarter, measuring:
- Reach: How many targetable users are in each country?
- Cost-per-click: How much will it cost to reach those users?
- Click-through rate: Where can the greatest engagement with ads be found?