Infographic: Facebook ads in Q3 — YoY increases in CPC, revenue

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Kenshoo, a Facebook Strategic Preferred Marketing Developer, released its latest quarterly figures for search and Facebook ads.

While Facebook ads are definitely getting more expensive (cost per click is up 28 percent quarter-over-quarter and 114 percent year-over-year), they are paying off. Kenshoo reports that clickthrough rate is up 86 percent Q0Q and 148 percent YoY. Revenue from Facebook ads has risen 162 percent YoY.

Here’s a look at the Facebook and social ad performance of Kenshoo clients in Q3.

2014 Q3 Search and Social Trends