Car Town, the successful social automotive game from developer Cie Games, will celebrate the third anniversary of its launch Saturday, and all Car Town players who log into the game before Saturday will receive $10 worth of Blue Points, Car Town’s in-game currency, which they can use toward the purchase of new cars, parts, and other in-game items.
Cie Games said nearly 65 million Facebook users have played Car Town since July 27, 2010, and the game still boasts more than 3 million monthly active users, with its Facebook page topping 7.1 million likes. Other Car Town milestones include:
- More than 172 million cars have been driven out of the game’s virtual showroom, including more than 2.5 million Toyota Yaris vehicles.
- One particularly enthusiastic Car Town player has accumulated a collection of 8,229 cars.
- More than 9 million in-game adventures have been launched, and some 5 billion garage jobs have been completed.
- More than 35 million cars have been restored.
Cie Games President and CEO Dennis Suggs said in a press release about Car Town’s third anniversary:
Whereas most social games die off within a year, it’s impressive for Car Town to reach three years of age, and even more impressive for it to maintain more than 3 million monthly active players. Car Town is a living testimony that through the right partnerships, proper customer service, and engaging game play, publishers can deliver quality games on Facebook with the potential to expand to mobile devices. We look forward to serving our players with future updates and features in the years ahead.
In an email interview with AllFacebook, Cie Games discussed the marketing partnerships it has been able to strike with Car Town — with car brands such as the Toyota Prius and Tesla Model S, along with films (Fast & Furious 6) and TV shows (“Top Gear“) — as well as the success of the Toyota Yaris within the game, and what’s next for the developer:
Cie Games was founded as an extension to Cie Studios, an agency that had forged deep relationships with many automotive industry brands, including well-known car manufacturers. From there, Cie Games was able to develop licensing relationships with those partners, in addition to others in non-automotive sectors, such as movies and television.
We promise our partners that their IP (intellectual property) will fit naturally within the gaming experience, so that their content will be highly relevant to the Car Town community. By doing so, we have seen these integrations become successful. A recent example would be the adventures promotion for Fast & Furious 6. Nearly 3.5 million adventures were launched where players joined a crew and toured landmarks from the movie.
Our team was surprised when we counted all of the cars purchased over the past three years in Car Town and it amounted to nearly 173 million cars. We were curious which car had been purchased the most, and the Toyota Yaris came in at No. 1, with more than 2.5 million sold. We think just as in real-life, the Yaris is an economical and accessible car, and Car Town drivers purchase it early on as they explore the game.
We will be releasing a brand-new car-part-upgrades feature so Car Town mechanics can find more parts around town to increase the performance of their favorite vehicles. This is important because tournament races will be added to Car Town. We will have different brackets so all players can have access to tournaments and the opportunity to win them. There will be tournaments for American muscle cars, Italian sports cars, cars from the various decades, and more.
And soon, we’ll be revealing more details about our next launch, an iOS game that is set to redefine what’s possible in mobile racing.
Readers: Have you ever played Car Town?