According to Shift:
- The top two industries in terms of third-quarter-2014 click-through rates were automotive at 2.98 percent and entertainment at 2.2 percent.
- The two industries that posted the highest costs per click were financial services ($0.59) and telecommunications ($0.57).
- For cost per thousand impressions (CPM), entertainment ($4.21) and consumer packaged goods ($3.02) were tops.
Third-quarter keyboard image courtesy of Shutterstock.