Influencers: Instagram Is the Most Engaging Platform (Report)

While Snapchat is the new favorite platform, Instagram and Facebook are still considered the best platforms for engaging with social media audiences.

bloglovin_6b[2]Influencer marketing has come into its own this year, with marketers and influencers gaining a better understanding of the power it holds. However, many still find the market unclear, and more insight is always helpful. A report from Bloglovin, a media platform that connects influencers with audiences, examines current trends in influencer marketing and provides advice for marketers.

One major trend is the shift away from big celebrity bloggers, to micro-influencers, which Bloglovin defined as “mid-sized influencers, with dedicated, highly engaged followers.

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