What makes a customer buy something online?
As social media has rapidly integrated itself into our everyday lives, it has begun to play an exponentially important role in the way that it influences purchasing power. But how do platforms like Facebook and Twitter shape up against long-established media such as search, or brand websites?
M Booth and Beyond asked 1,500 participants about the products and services they had most researched online, and discovered that, dependent on the end product, a given channel may have more or less influence on a consumer’s decision to purchase.
The results have been visualized in this infographic.
(Top image credit: Alberto Zornetta via Shutterstock.)