Influence Marketing Tips for 2014

To increase the credibility of your product or service, influence marketing provides new opportunities to engage an audience beyond traditional forms of paid media such as display and pay-for-click advertising.

Blue Polo Interactive recently identified four ways to run your campaign with influence marketing: target, demographics, reach and budget. In terms of budget, the company suggests making $250-$300 per original post your “safe” number when using a company:

The number should include identifying and curating influencers for the particular campaign, and managing the process all the way to final deliverables.