To increase the credibility of your product or service, influence marketing provides new opportunities to engage an audience beyond traditional forms of paid media such as display and pay-for-click advertising.
Blue Polo Interactive recently identified four ways to run your campaign with influence marketing: target, demographics, reach and budget. In terms of budget, the company suggests making $250-$300 per original post your “safe” number when using a company:
The number should include identifying and curating influencers for the particular campaign, and managing the process all the way to final deliverables. There are a number of ways a campaign can be measured, all dependent on your objectives, but here are five ways:
- Looking at how many people saw the post.
- Looking at how many social shares there were.
- Referral traffic.
- Traffic to a specific portion of your website after the influencer places a call to action in the post encouraging people to visit it.
- Seeing an uptick in search engine traffic. This is known as ‘navigational’ search which is when someone sees a brand on a website and then types that brand’s name into Google before coming to the site.
Click here to read more from Blue Polo on target, demographics and reach.