Infiniti Targeting Foodies With Latest Campaign

Auto maker Infiniti is partnering with American Express Publishing and Time Inc for the “Road to Inspiration” campaign, a pairing of the Infiniti brand with epicurean events taking place from the end of this month through November.

Among the stops on the campaign’s tour are this week’s Atlanta Food and Wine Festival, Sunset’s San Francisco Chefs 2011 in August, and Southern Living Taste of Charleston in October. The campaign includes a website that is focused on a campaign sweepstakes, “customized experiences” created by Infiniti, and QR codes will feature heavily in the campaign.

According to Ray Daniels, comms specialist at Infiniti product communications, the car company is targeting foodies because their tastes “match up nicely to the luxury consumer.”