Gag Restaurant Underfinger Set to Pop Up for One Night Only

We’ve all heard of farm-to-table. Less common but no less delightful is the culinary trend spoof-to-reality.

It all started last month when Chris Stang, co-founder of food blog Infatuation, shared a gag item about a hot new restaurant in Chinatown called Underfinger:

The chef at Underfinger, Jesper Paulsen, grew in Copenhagen just a few miles from Noma, and has eaten there several times. He’s taken that training and applied to the Scandinavian tradition of serving minimalist finger sandwiches at funerals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in