Industry Experts Predict Native Advertising Trends for 2014

"Some intrepid advertisers will spend the money necessary to attract the right talent, and will create native experiences that are so entertaining, informative, or educational that they rival the quality of the world's best journalism."

2013 was the year of native advertising. Marketers and publishers have tried everything to cut through the clutter and engage ad-resistant and suspicious consumers. But ads often mimic editorial content and messages are recycled and repackaged.

AdWeek’s Lucia Moses recently caught up with several experts in the field and asked them to share their predictions for 2014:

Steve Rubel, chief content strategist, Edelman: The big thing that’ll happen next year is, some equilibrium will come in where the prices will fit in with what marketers feel they should be paying.

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