Indiegogo Capitalizes on Kickstarter's PR Woes With Campaign Against Sexual Violence
Last week, Kickstarter responded to criticism over its handling of a controversial "seduction guide" that seemed to advocate violence against women by apologizing and donating $25,000 to the group RAINN.
Last week, Kickstarter responded to criticism over its handling of a controversial “seduction guide” that seemed to advocate violence against women by apologizing and donating $25,000 to the group RAINN.
Today, RAINN launched a own crowdfunding campaign to ask Internet users to “turn outrage into action” by helping it support survivors of sexual violence — but it turned to Indiegogo to do it.
The reason? Indiegogo approached them, the organization said. RAINN has seen a massive outpouring of support and outrage at the offensive Kickstarter campaign, which it hopes to leverage.
RAINN’s fundraising couldn’t have used the Kickstarter platform, which supports only creative projects — and it appears, a book, however low-brow, counts. Indiegogo
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