India Is the Next Stop for Facebook’s Political Ads Transparency Requirements

General elections will be held in the country next spring

Citizens of India will go the polls for their country’s general elections next spring, and Facebook is taking steps to ensure that its platform is not used to disrupt them in any way.

Product manager Sarah Clark Schiff announced in a Newsroom post that some of the safeguards it has institute regarding political advertising in the U.S. and U.K. are coming to India.

Starting Thursday, anyone seeking to run a political ad on Facebook in India must first confirm their location and identity and provide more details about who is placing the ads.

Schiff cautioned that the verification process takes a few weeks, so potential political advertisers in India should get started now in order to avoid delays when campaigning heats up next year.

And

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