On Election Day 2010 in the U.S., Facebook featured an “I Voted” button that users could click to display a message that they had participated in the election, and a study by the University of California San Diego found that those messages drove an additional 340,000 or so voters to the polling stations. The social network extended the initiative for the 2014 Lok Sabha elections in India, which began Monday and run for nine days, with results to be announced May 16.
Press Trust of India reported that Facebook users over the age of 18 in India will see messages atop their mobile News Feeds reminding them that voting is underway, and Facebook Public Policy Director for India and South Asia Ankhi Das told the press agency:
In addition, by clicking a button that says, “I’m a Voter,” they will be able to post a story to their Facebook Timeline, sharing with friends that they are voting in this election.
The buttons and messages will only be visible to users on the days when polling is scheduled in their areas, Press Trust of India reported.
Readers: Would you like to see Facebook extend this initiative to other countries?
Screenshot courtesy of Press Trust of India.