It’s almost like a combination of Amway and the pyramid scheme has come to Facebook in the form of IncentiVine, the difference being that the platform is risk-free, so there is no need to fear losing money, Bernie Madoff-style.
IncentiVine is targeted toward small businesses, and it works by allowing users to create messages that they want to spread via Facebook and Twitter, and then offering incentives for other Facebook users (fans, friends, family, customers, and whatnot) to repost the same message, and so on, and so on.
The platform was created by New York-based Blue Rhino Ventures, which said on the IncentiVine homepage:
IncentiVine is a virtual megaphone for all of your promotional efforts. Spreading the word is easier said than done. We provide local business owners with a simple three-step process to build, incentivize, and reward a dedicated promotional team.
As we mentioned earlier, the pyramid scheme reference was tongue-in-cheek, as there are no monetary risks involved in using the platform, which does not charge for its service. However, we wonder how valuable the incentives will have to be in order to overcome Facebook and Twitter users’ fears of spamming their contacts and friends.
Readers: What sort of incentive would it take for you to pass along a promotional message for a small business to your Facebook friends and Twitter followers?