In the Spotlight

In the Spotlight

Over at the mothership, they are running a week’s worth of interviews with art directors from big magazines. In today’s Design Spotlight, Greg Lindsay chats with Edward Leida, the Group Design Director for Fairchild Publications, purveyors of such fine glossies as W Magazine and Details. From the interview:

I am a type guy. I’m not a type geek. Typically, what I begin with is text. I’m not even sure right away what I am going to use, but I always just plunk down a galley of text.

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