Twitter is taking aim at a larger chunk of the video advertising market with Tuesday’s launch of in-stream video ads.
Senior product manager, revenue Mo Al Adham said in a blog post that an analysis of 406 Nielsen Brand Effect studies found that respondents who saw video ads on Twitter:
- Were 50 percent more likely to be aware of the advertiser’s brand.
- Felt 14 percent more favorable about the brand.
- Had 18 percent higher purchase intent than those not exposed to video ads.
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