In NYC Test Run, People Actually Watched Mobile TV
Modeo recently wrapped up its mobile TV trial in NYC. They’re not giving a tremendous amount of specifics since they don’t want to anger the carriers. But here are some notes in the RCR Wireless News report:
– “Each of the six live TV channels–CNBC, MSNBC, Fox News Channel, Fox Sports, Discovery Channel and E–scored higher than 70 percent in overall satisfaction,” according to Michael Ramke, the founder and CEO of Modeo;
– “Most viewers watched while commuting, waiting for appointments and during lunch and other breaks,” Ramke said in the article.
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