In-Flight Magazines No Longer Just Chewing-Gum Repositories
Folio: reports on the relaunch of United Airlines‘ Hemispheres magazine under a new publisher: redesigned, rethought, reinvented.
To start, the new editor of the mag is Aaron Gell, a Radar vet.
“We’re not approaching it as a service magazine,” Gell told Folio:. “We’re approaching it as a general interest magazine—something you would pay for before you get on a flight…No more ‘Top 10 Steakhouses.'”
The theory behind the reinvention? More competition. Passengers are no longer the captive audience they once were, with only the in-flight movie, the snack cart, and wailing babies to compete with in-flight magazines’ appeal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in