In Final Twist, Prada Transformer Overtaken by Design Students

(Photos: Prada)

Multi-dimensional event spaces grow up so fast these days. It seems like only yesterday we were welcoming the Prada Transformer into the world, nestled beside a 16th-century palace in Seoul, and now it’s time to bid the Rem Koolhaas/Office of Metropolitan Architecture (OMA)-designed structure a fond farewell. Yesterday, the Transformer made its final flip, rotated by crains onto its circular base to host today’s “Student Takeover.” The program showcases and celebrates the transformation-themed design ideas and artwork of Korean students.

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