Flurry: Whales Help Push Up Average In-App Purchases in Freemium Mobile Games

While nearly three-fourths or 71 percent of people buy virtual currency in increments of between 0 and $10, most of those purchases are around the $9.99 level, followed by $4.99 and $0.99. Consumers actually spend $0.99 less than 2 percent of the time.

“The higher order decision consumers of freemium games make is simply whether or not to spend,” wrote Jeferson Valadares, Flurry’s general manager for games.