In-App Event Measurement Added to Atlas Universal Tag

Marketing manager Nicole Maraschky wrote in a blog post that the universal tag allows advertisers to attribute website actions, such as page loads and call-to-action clicks, to their campaigns, adding:

Using people-based measurement, Atlas can attribute these in-app events across channels–media served on desktop, mobile web or other mobile apps–and deliver the ability to retarget audiences, as well.

This enhanced functionality gives you the ability to understand how audiences are interacting with your app like never before.