The primary difference between the imeem platform and other social platforms is its emphasis on media. I spent a good 20 minutes trying to find a directory of applications that are displayed on the site but I haven’t been able to find it. So what’s the new press release that other startups will soon begin to send out? “Company X Now Supports Open Social”
The bottom line is that OpenSocial applications are spreading rapidly across other sites and the backing of Google helped these platforms to support the standard. One has to wonder if a similar thing will happen with Google Friend Connect. While Facebook will be first to launch with their Connect platform, MySpace and Google will rapidly follow suit. It will be interesting to see how this all pans out.
For companies this simply means one thing: there is a new channel of distribution for spreading the word out about your organization.