Image Management Played a Role in Amanda Knox Case

With her conviction overturned, the media race is on to see who will get the first interview with Amanda Knox. While it seems like the frenzy is just beginning, the PR effort actually started a long time ago.

According to The New York Times, Knox’s family hired a crisis firm after she was arrested in 2007, Gogerty Marriott in Seattle), to shift her image from “she-devil” to a nice college girl with a wholesome background, a shift that some believe helped Knox reach Monday’s positive legal outcome.

“…Sadly what you’ve seen parading as news has been a major public relations campaign,” said Shelly Ross, a former TV news executive who spoke with Access