Illeana Douglas to Star in IKEA Mobile Videos
IKEA and new media production company SXM have announced IKEA’s first branded entertainment initiative: a new scripted Web series called “Easy To Assemble,” created by and starring Illeana Douglas (of Goodfellas and Ghost World fame) and co-starring an “assortment of celebrity cameos.” The videos will be available online and on mobile phones.
There’s no word yet on what carriers the videos will be available on, or what services you need to have activated in order to view them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in