IGN Back to Ads With EA's Battlefield Heroes
IGN Entertainment has signed a deal with top game publisher Electronic Arts to sell ads within Battlefield Heroes, a new, war-themed multiplayer online game.
In 2005, as startups like Massive Inc. were touting huge growth for in-game ads, IGN announced it was launching its own in-game ad effort. But those plans fizzled once News Corp. acquired the company that September.
At that time, the in-game industry was primarily focused on placing ads in games played on PCs and consoles like PlayStation.
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