Online Retailers Should Launch PR Campaigns Around Site Safety

e-commerce

A study from USA Today finds that nearly a quarter of Americans (24 percent) have stopped shopping online, at least for the moment. These respondents have ceased their online shopping activity after the string of stories about data breaches and cyber attacks. A full 56 percent have said they’re only making their purchases on sites that belong to major companies with reputable online portals. And more than half (55 percent) say that they’re keeping an eye on their checking account and other financial information more closely.

Whether people are taking the drastic measures they’ve copped to in this survey or not, clearly people are nervous about e-commerce.

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