Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let users hide unwanted ads, but now the site will ask a series of questions about why.
When users click on a sponsored post to block it, they're asked, "Why don't you want to see this?" Was it because you found it irrelevant, offensive, annoying? Facebook says responses from relatively few people will increase the relevance of ads for all users.
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