'If This Then That' For Media Pros
The Internet has been quietly abuzz about the new social connecting whatsit called If This Then That since it opened to the public last month.
IFTTT, as its known, connects various “channels”–RSS, Facebook, Dropbox, Evernote, etc., and sets them to do something when specific events are triggered. Thus you can have IFTTT email you every time someone favorites one of your tweets, or ask the service to check for photos of you on Facebook and add them to your Dropbox account.
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