Did you know the just-sold Idolator is the second-most popular music blog on the Web? Us neither. This revelation, and other gems, after the jump in Buzznet’s press release announcing its newest acquisition. Yep, we’re getting tired of this story, too.
LOS ANGELES, April 14 /PRNewswire/ — Buzznet (http://www.buzznet.com), the web’s leading social media company today announced that it has acquired Idolator (http://www.idolator.com) from Gawker Media. Launched by Gawker Media in 2006 as a blog written by music fans for music fans, Idolator is now the Web’s second most popular music blog, providing insightful commentary on all aspects of music, including highly regarded reviews and recommendations.
Through the acquisition of Idolator, Buzznet will be adding one of the most respected and innovative voices to its music community, continuing its mission to not only have the web’s largest music community, but also the most robust. Idolator will continue to maintain its own editorial direction under the guide of founding editor Maura Johnston. The deal will enable Idolator to deliver expanded offerings that will bring its readers even more of the daily music news, content and offerings they love.
“Our core focus remains on building the Buzznet music community through the unique commentary and programming of our millions of users and Idolator undeniably adds a compelling voice to the mix,” said Scott Boyd, Buzznet’s General Manager. “Maura and the Gawker team have done a terrific job establishing the blog as a focal point for news and original coverage of popular music and garnering a devoted following. This deal also perfectly complements our recent acquisition of Stereogum, the Web’s most popular music blog, and will provide Idolator with more resources, enabling Maura to continue building upon the blog’s great success.”
Nick Denton, founder and publisher of Gawker Media said, “Audiences for music news are dispersed among a myriad of different sites and blogs. Under Maura, Idolator became the No. 2 music blog, but the title will be best served by being part of a larger music offering, both for resources and to achieve greater reach for advertisers. Buzznet, which has also recently acquired the top music blog, Stereogum, is the web’s biggest music community; it’s the natural acquirer, and will be able to make more of Idolator than we could.”
Buzznet’s unique social media platform empowers millions of music fans with the stage to create the most in-depth socially programmed music
experiences around the artists they love. Users express themselves, connect with friends and socialize around the topics they are passionate about, sharing millions of photos, videos and blog posts every day. The site is also home for communities created by top bands and social trendsetters, and has established itself as the premier destination for music and pop culture. For more information visit http://www.buzznet.com.