IDEO Gives One Future Of News

Want to know what the news will look like in the future? Too bad–nobody really knows. But for one prediction, check out IDEO’s prognostications at Fast Company magazine. IDEO designed Apple’s first mouse and has worked with Fortune 500 companies. Now they’re putting their minds to work on the news after newspapers.

Future of News envisioned by IDEO
Illustrations by Tom Manning for IDEO | Photographs by Nicolas Zurcher with IDEO

How we define and experience news can—and should—change for the better, if we ground ourselves in what people really need and want. The next four pages showcase two environments that put the future of news in the context of our daily lives. In these scenarios, we see that information has become even more personalized and hyperlocal–and, paradoxically, more communal, participatory, and global. Journalism is more like having a conversation…
…All this information didn’t come from just anywhere–it came from each of us, as well as from other trusted news and information sources. We can rate it, rant about it, forward it to friends and colleagues, add to it, and even edit it on the spot….
…Tomorrow’s newsroom resembles today’s café–but look closer. From your perch, you see that the woman near the door is commenting on a story that a blogger just posted. Market St. Beat, as the blogger’s handle reads, is one of the most popular and trusted journalists in the city–but she’s never set foot in a traditional newsroom…
..Like any San Francisco Giant, all reporters will have immediate, realtime statistical analysis of their performance. Just as sports stats have undergone a revolution that increased their relevance, so will our ability to judge the quality of our journalists. Good luck, Glenn Beck.

Idealistic? Yes. Interesting? Certainly. What may be most interesting about all this is that nobody mentions how Market St. Beat gets paid…