Identity Archives Project Building Online Database, One Logo at a Time

IdAP.gifA new online database promises to help designers avoid cases of mistaken identity. The Identity Archives Project (IdAP) aims to be “the most complete online keyword-searchable database of logos and brand identity designs from around the world.” Developed by San Francisco graphic designer Gabe Ruane, IdAP is a free resource that relies upon the contributions of designers and branding gurus. Active or antiquated logos, logotypes, icons, brand identities, brand marks, and corporate identities are all fair game, providing that they were approved by the client, have been used publicly, and are submitted by their creators. The key, however, is in the keywords, on which the value—and searchability—of the database will depend. Ruane advises those submitting designs to consider subjective and conceptual aspects, including the emotions a logo conveys, whether it’s masculine or feminine, and what it represents. “Don’t hold back!” He notes on the site. “The more info you can associate with the logo design, the better!”