The Optimal Length of a Tweet, Hashtag, Podcast, Slideshare and (Almost) Everything Online

The Optimal Length of a Tweet, Hashtag, Podcast, Slideshare and (Almost) Everything Online

What’s the optimal length of a tweet?

With a maximum of 140 characters, you might think the best policy would be to use up every single one. But you’d be wrong: the ideal tweet has a length of between 71-100 characters, leaving plenty of extra room for old-fashioned retweets and comments.

What about a hashtag? Studies show that a six character hashtag performs best. On Facebook, just 40 characters is considered the optimum – yep, even shorter than on Twitter.

Email

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in