IdeaCast, jetBlue Strike In-Flight Ad Deal
jetBlue Airways has joined Airline TV, IdeaCast’s in-flight content and advertising platform. The agreement, announced Monday (Oct. 27) gives IdeaCast the exclusive rights to sell video advertisements and provide branded content on jetBlue’s digital media network, which serves more than 21 million customers on more than 500 daily flights.
In addition, IdeaCast will offer advertising on jetBlue’s non-video assets such as seatback card ads and sampling.
IdeaCast launched Airline TV in May through a deal with jetBlue’s wholly owned subsidiary LiveTV, giving the out-of-home network company the exclusive rights to sell LiveTV video on Continental Airlines and Frontier Airlines.
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