ICrossing Expands Into Europe

NEW YORK ICrossing continues its expansion through the acquisition route with the purchase of German search and affiliate shop 3GNet.
 
The acquisition brings iCrossing a 70-person outfit that specializes in search engine optimization, along with paid search and affiliate marketing. 3GNet is based in Munich and has an office in Berlin. Financial terms were not disclosed.
 
The acquisition is the fifth in the past two years for iCrossing, which is backed by $120 million in financing. The agency has used earlier acquisitions of Newgate Internet (paid search) and Proxicom (Web development) to add capabilities to its roots as a search optimization firm.