Ice Cream Fans Will Write a Haagen-Dazs Book, Save Honey Bees
Häagen-Dazs has had an ongoing CSR campaign to help the honey bees. Colony Collapse Disorder, the mysterious dying off of entire bee colonies, has caused a sharp decline in the honey bee population. Honey bees, in case you didn’t know, play a key role in our global food production.
The ice cream company has a new campaign that promises to donate up to $75,000 to the University of California Davis’ research into this issue and promote some goodwill among ice cream lovers.
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