IBT Media Is Rebranding as Newsweek Media Group

Why taking one of journalism's most respected names to market is a no-brainer

Whether as a print magazine or a digital brand, Newsweek is a name consumers worldwide can recognize—and, more importantly, trust. That was the driving force behind IBT Media’s decision to buy Newsweek when it was a digital-only publication, and to revive the print edition in 2014. And it’s why the company is now rebranding itself as the Newsweek Media Group in a broad reorganization.

The move caps off a globally focused strategy shift that’s been in the works since last year at IBT Media, whose brands include International Business Times, iDigital Times, Latin Times, Medical Daily and, of course, Newsweek.

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