IBM and Twitter are teaming up to offer businesses more data from the social network.
For example, Big Blue's business customers can employ its Watson Analytics to mine 500 million daily Twitter messages for business trends. On a company blog, vp Chris Moody explained that the system is designed to answer specific questions, such as, "What do customers like best about my products?" And here's another example he gave: "Why are we growing quickly in Brazil?"
Moody added that the deal includes "training tens of thousands of IBM Global Business Services consultants on the business applications for Twitter data."
In addition, IBM plans to develop new enterprise apps that help companies use Twitter to better engage their customers, said IBM CEO Ginni Rometty. Twitter data will be integrated into Bluemix, IBM’s sales and marketing software platform.
Beleagured Twitter Appoints New Head of Product
Also on the Twitter news front, Bloomberg reported that the tech company's Kevin Weil is being appointed head of products, replacing Daniel Graf, who moves to special projects.
Twitter CEO Dick Costolo, who is under intense investor scrutiny, is hoping to build Twitter’s user base by adding more features to the microblogging site. His company recently added embedded audio files to its features list.
Investors have been hammering the company's stock because of poorer-than-expected growth.