IBM's Business Clients Are Getting More Twitter Data

And Twitter, meanwhile, gets a new head of products

IBM and Twitter are teaming up to offer businesses more data from the social network.

For example, Big Blue's business customers can employ its Watson Analytics to mine 500 million daily Twitter messages for business trends. On a company blog, vp Chris Moody explained that the system is designed to answer specific questions, such as, "What do customers like best about my products?" And here's another example he gave: "Why are we growing quickly in Brazil?"

Moody added that the deal includes "training tens of thousands of IBM Global Business Services consultants on the business applications for Twitter data."

In addition, IBM plans to develop new enterprise apps that help companies use Twitter to better engage their customers, said IBM CEO Ginni Rometty.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in