IAB: Web Ad Spend Tops Cable, Radio
Spending on Internet advertising has surpassed that devoted to cable television, according to figures compiled by the Interactive Advertising Bureau.
The IAB, working with PricewaterhouseCoopers, reported that Internet ad spending in 2007 was $21.2 billion, up 26 percent from the prior year. At that level, it exceeds spending on outdoor, magazines, radio and now cable TV, which collected about $20.9 billion in 2007.
The IAB has tracked four straight years of strong revenue growth for the industry following the dot-com downturn and slumps at AOL.
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