The IAB wants to help clarify all of the nitty-gritty ad-tech terms.
The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting the results of digital campaigns. The initiative, called OpenData 1.0, is meant to create uniform guidelines to help analysts cut down on the amount of time spent cleaning up performance-related spreadsheets.
The project announced today could help normalize a complex and convoluted industry with varying definitions and uses for dozens of terms like “flight,” “purchase order” and “anonymized ID.”
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