IAB: Google Toasts Science

ORLANDO, FLA. The tagline for this year’s Interactive Advertising Bureau annual meeting is “Brands Battle Back.” But Tuesday morning’s theme might have been “Revenge of the Tech Guys.”

After several days of debating the merits of art versus science in the online ad industry — during which the ad network side of the business took a consistent pounding — Google stood up in support of technologists.

Former DoubleClick CEO David Rosenblatt, who’s now Google’s president of display advertising, kicked off Tuesday’s session with a keynote address that defended the role of technology and ad networks, saying they were being unfairly blamed for the industry’s recent pricing woes.

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