IAB Expands Washington Presence With New Office
With multiple factions of the U.S. government dialing up the pressure for stricter privacy guidelines for digital marketing, the Interactive Advertising Bureau is expanding its Washington presence with the formation of an Office of General Counsel.
To coincide with the new office, the trade group has made several executive promotions and appointments in the lobbying realm. Mike Zaneis, the IAB’s vp of public policy, has been elevated to svp and general counsel. In addition, Patrick Dolan, formerly the IAB’s evp and chief administrative officer, has been named evp and COO; and David Doty, most recently svp for marketing and thought leadership, has been named to the new position of svp and chief marketing officer.
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