IAB Expands Its International Reach With New Dmexco Partnership

Extends previous relationship at Mobile World Congress

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences.

As part of its role as Dmexco's official international partner, the IAB will send its execs to speak at the conference held in Cologne, Germany on Sept. 14 and 15. Last year's Dmexco conference brought more than 43,000 attendees, and keynote speakers for this year include Twitter CEO Jack Dorsey, Mondelez's CMO Dana Anderson and AOL chairman/CEO Tim Armstrong.

"The U.S. digital economy is not just the largest but also the most important market for business and innovations, and it has been strongly anchored at Dmexco for many years now," said Dmexco organizers Christian Muche and Frank Schneider in a joint statement.

"Dmexco will provide IAB and its members with inspiring knowledge sharing and unique potential for making good business deals. In return, Dmexco will benefit from the extensive expertise of IAB and its high-caliber speakers at the conference."

The two trade organizations have partnered in the past. At this year's Mobile World Congress in Barcelona, the companies created a day-long event dubbed "Turning mobile into mobility" that was sponsored by Facebook, Google and Nasdaq.

David Doty, evp and CMO of the IAB, added that the partnership is part of the company's bigger focus to move into new international markets.

"IAB and Dmexco have enjoyed many years of collaboration, joining forces to produce dynamic events that encourage the evolution of the global digital media and advertising landscape," he said.