I Thought Shrinkage Only Happened In Cold Weather

You may have noticed a different-looking Roll Call this week: The Capitol Hill newspaper is slightly smaller. The paper told readers this week:

    Beginning today, the print edition of Roll Call will appear in a slightly narrower format. This change will result in a major long-term reduction in our use of newsprint, one way that Roll Call is improving its environmental impact.

VP/Associate Publisher Peter Cherukuri tells FishbowlDC: “Starting with the June 2 issue, we changed the size of the paper for two reasons.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in