I Thought Shrinkage Only Happened In Cold Weather

Guess not.

You may have noticed a different-looking Roll Call this week: The Capitol Hill newspaper is slightly smaller. The paper told readers this week:

    Beginning today, the print edition of Roll Call will appear in a slightly narrower format. This change will result in a major long-term reduction in our use of newsprint, one way that Roll Call is improving its environmental impact.

VP/Associate Publisher Peter Cherukuri tells FishbowlDC: “Starting with the June 2 issue, we changed the size of the paper for two reasons. First, it’s part of a larger initiative within our parent company, The Economist Group, to lower our carbon footprint. This is just one step and there will be more on that front in the coming months. Second, we needed more capacity for color so we went to a different (and newer) press at Gannett that allows us to have more color capacity, i.e. color on every page.”