Hussein Chalayan Buys Brand Back from Puma

Well, it did seem improbable that fashion designer Hussein Chalayan‘s avant-garde looks—collapsible wooden skirts, laser-emitting dresses—could peacefully co-exist with sneakers and hoodies. So we weren’t surprised to learn that Chalayan has bought his brand back from Puma parent company Pinault-Printemps-Redoute (PPR). The French conglomerate acquired a majority stake in the designer’s London-based fashion business in March 2008 as part of a deal that appointed Chalayan creative director of Puma, the “Sportlifestyle brand” in which PPR acquired a controlling stake in 2007 for just over $7 billion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in